Global snack brands have been leaning harder into regionally inspired flavors in the US this year. Now Lay’s has added Taro Chips With Lime to that lineup, with the new bag showing up at Costco warehouses in the United States.
Lay’s brings a global-style flavor to Costco
Lay’s has launched Taro Chips With Lime in the US, and Costco is the exclusive retailer for the release, according to the product packaging and warehouse listings circulating this week. The product appears in a large-format club pack, matching Costco’s usual strategy for limited snack launches.
The flavor combines taro, a root vegetable used across Asia and the Pacific, with lime seasoning. That matters because Lay’s has often tested internationally popular flavor profiles in select markets before deciding whether to expand them more widely in the US.
As of June 24, 2025, PepsiCo, Lay’s parent company, had not announced a broader national rollout beyond Costco. Costco also had not released a public store-by-store list showing every warehouse carrying the item.
What shoppers in the US can confirm so far
What is confirmed is simple: US shoppers are finding the chips at Costco, not at conventional grocery chains like Kroger, Walmart, or Target, based on current product sightings and the Costco-exclusive framing attached to the launch. The company has not released a full list of affected US locations.
That means availability may vary by warehouse, as it often does with Costco food items in states including California, Texas, and Washington. Costco operates hundreds of warehouses in the US, but individual snack inventory can differ by region and sell-through pace.
Pricing and bag size can also vary slightly by market, and neither Costco nor PepsiCo has published national guidance for this product as of June 24. For shoppers, the main confirmed detail is exclusivity: if the chips are in your area, Costco is the place carrying them right now.
Why this flavor is showing up now
PepsiCo has spent the past several years pushing more internationally influenced flavors across its snack business, using the Lay’s brand to test interest in new profiles. That approach lines up with broader food industry trends in 2024 and 2025, when retailers continued expanding globally inspired snacks and beverages in mainstream US stores.
Costco is a logical launch partner because the chain regularly gives limited food items a national audience through high-volume warehouse placement. A Costco-exclusive rollout can also help a brand measure demand quickly without committing to a full grocery-channel release.
For customers, this means the flavor is available now in at least some US Costco warehouses, but a longer-term release has not been confirmed. Until PepsiCo states otherwise, Taro Chips With Lime should be treated as a limited Costco-specific launch in the United States.
