Costco has a new snack fans are getting Obsessed with

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Alicia Thompson

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Snack makers keep leaning into limited-time flavors in 2026, especially at big-box chains where seasonal products can move fast nationwide. Costco shoppers are now spotting Snack Factory’s new Fireworks Berry Crème Pretzel Crisps, a recently launched flavor in the brand’s coated Pretzel Crisps line.

Costco shoppers are finding a newly launched Snack Factory flavor

Valeriia Harbuz/Pexels
Valeriia Harbuz/Pexels

Snack Factory recently launched Fireworks Berry Crème as a new flavor in its coated Pretzel Crisps line, according to the brand information provided in source notes. The product combines the company’s thin pretzel crackers with a berry-and-crème style coating, giving Costco a new snack item tied to summer merchandising.

Costco has not announced a nationwide rollout count for the item, and the company has not released a warehouse-by-warehouse list confirming every location carrying it. What is confirmed is the product itself: Fireworks Berry Crème is a newly launched Snack Factory flavor, and Costco shoppers have begun identifying it as a current store find.

That matters because Costco’s snack aisle often serves as a testing ground for limited-run products and seasonal multipacks. In this case, the specific draw is the combination of a known national brand, Snack Factory, and a new flavor release that stands out from the brand’s core savory pretzel lineup.

What shoppers around the U.S. should know right now

Eduardo Soares/Pexels
Eduardo Soares/Pexels

The confirmed national angle is simple: Costco operates hundreds of warehouses across the U.S., but neither Costco nor Snack Factory has published a full list of stores carrying Fireworks Berry Crème Pretzel Crisps as of July 6, 2026. That means availability may vary by market, region, and delivery cycle.

For shoppers, that makes this more of a spot-it-in-store item than a guaranteed stock product. Costco regularly rotates food inventory by warehouse, and that can mean one location has a seasonal snack while another does not, even within the same state.

There is also no confirmed end date for Fireworks Berry Crème at Costco. Neither the retailer nor the brand has publicly stated whether the item is a limited-time summer release, a trial run, or part of a broader long-term expansion for the coated Pretzel Crisps line.

Why new snacks like this keep showing up at Costco

Allen Boguslavsky/Pexels
Allen Boguslavsky/Pexels

Seasonal flavor launches have become a routine strategy for packaged food brands looking to stand out in crowded snack categories. For a brand like Snack Factory, a new coated flavor offers a way to build on an established product line without changing the base item that already has national recognition.

Costco fits that strategy because the chain is known for moving high-volume packaged foods and giving shoppers access to brand-name items in larger formats. A warehouse debut can also help a newer flavor get immediate visibility with a broad U.S. audience that shops for shareable snacks, party foods, and impulse buys.

For customers, the practical takeaway is that Fireworks Berry Crème Pretzel Crisps are a confirmed new Snack Factory launch now appearing at Costco, but exact store coverage remains unconfirmed. Unless Costco or the brand releases a formal distribution update, shoppers should expect availability to depend on local warehouse inventory and timing.

Meet Alicia Thompson

Hi, I’m Alicia Thompson. At Gourmetry, I try to make gourmet cooking accessible to everyone with easy, bold, and delicious recipes for every occasion.

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